Learn basic techniques in editing videos from the Head of Design and Branding at Queen Mary
It’s no secret that the use of video in content marketing is on the rise. And, it’s certainly not a tactic to be taken lightly. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan.
We know a good picture is worth a thousand words, but that a good video is worth a million, right? It also appears consumers appreciate video content more, in particular when it stems from engaging content that spurs conversations and shares.
In fact, did you know that:
- 82% of consumers surveyed for a recent study said they favour live video over other types of social media posts
- Video content earns 12 times more shares than text and images combined!
- Temporary video content (like Snapchat or Instagram Stories) has narrower reach but a much greater urgency, resulting in better engagement rates.
Session:
In this hour session, you will learn:-
- How to prepare for filming, by planning and getting organised
- How to set up a video camera, lighting and basic recording processes
- Learn the pitfalls or filming and how to maximise the opportunity.
- Understand the importance of video as an engagement tool and how it
can be a key part of your digital marketing.
Ideas Unwrapped 